Once considered a ‘hard’ city, Seoul is taking strides towards becoming a ‘soft’ city. Seoul is about to be reborn as a soft city by embracing design concepts that will re-define its urban environment.
The Seoul Cycle Design Competition is part of Seoul’s city-wide effort at improving its design brand and image. The primary goal of the competition is to help build a design oriented city that focuses on its people.
The competition is divided into three categories: cycle design, cycle fashion & accessories design, and cycling infrastructure. All three categories emphasize environment-friendly ideas, with the hope that the contest will contribute to establishing a healthier cycling culture.
Cycles have become an icon of eco-friendliness & health and are part of a major urban lifestyle trend. Nearly everyone can enjoy riding cycles. Therefore just about everyone will be able to enter the competition. It is hoped that all participants will share their visions for a new Seoul, a city that has embraced change through design.
Fancy making a difference? More details at the competition website.
This entry was posted on Tuesday, May 11th, 2010 at 8:46 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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