There are islands of plastic debris the size of Texas floating around in the Pacific and other oceans. Electrolux is going to turn them into vacuum cleaners.
“Our oceans are filled with plastic waste. Yet on land, there is a shortage of recycled plastic. The supply of sustainable raw material, such as recycled plastic, is crucial for making sustainable appliances, and assisting consumers in making their homes greener. I, therefore, hope people will join us in raising awareness about the threat plastic poses to marine habitats and the urgent need for taking better care of the plastic that already exists” said Hans Stråberg President and CEO, Electrolux
To inspire people into solving the issue and bring awareness to the situation, one of the world’s largest home appliance makers, Electrolux, will go to the scene of the crime and gather plastic from the plastic islands and, from the material gathered, turn it into vacuum cleaners.
The global initiative is called “Vac from the Sea” and aims to bring attention to the issue of plastic pollution and at the same time combat the scarcity of recycled plastics needed for making sustainable home appliances.